Your task is to use a range of such perspectives to analyse the Essay

Your task is to use a range of such perspectives to analyse the management and decision making at cadbury using several these viewpoints - Essay Example PRICE- should the products be priced higher or lower than those ÃŽ ¿f competitors? In local areas, most corner shops sell Cadbury chocolate at the same price as competitor e.g. Cadbury whole nut costs 35 pence, while a Mars bar and Galaxy bar cost 35 pence as well. PLACE- where will customers want to buy the products? Cadbury sells its products to shops (business) that deal with beverages and confectionery e.g. corners shops, super stores (Iceland, Sainsbury, Kwick Save, Tesco, Asda, Safeway), petrol station etc. these business are usually visited by customers on a daily bases. PROMOTION- where should the products be advertised, to suit the needs ÃŽ ¿f the businesss target market? Cadbury advertises its products on television, Internet, billposter, in beverages and confectionery business by hanging posters. This would help Cadbury to achieve ones ÃŽ ¿f its objectives, which is "to be the Number one product in a given market". By achieving this objective it would lead them to achieve the other objective, such as "maximising profit etc. (refer to objective on page 4). The research and development department is the department that researches new products and develops the old products. To remain successful, business must constantly work to create new and better products and processes. Development- this involves turning the findings ÃŽ ¿f the research into useful products or processes. If Cadbury had a mishap with a chocolate, the research and development department would try to correct the mishap. The research and development department must work closely with the marketing and production departments in particular this is because marketing and production are the beginning and end ÃŽ ¿f producing a product. Cadbury has more than one management style. This is so it has the best management. This is in terms ÃŽ ¿f efficiency, training, and knowledge and to focus more on the loyalty ÃŽ ¿f the workers in Cadbury. Cadbury has three management styles, which are: Democratic